Into the Wild is a biographical movie about the story of Christopher McCandless, a man disconnected from modern society who rejects his conventional life. He is presented as an eco-hero and a symbol of cultural alienation.
Timberborn is a beaver city-building game with a unique architecture system, wooden machinery, dams and water physics. By labelling the game an examples of "lumberpunk" (supported e.g. by the title), Timberborn taps into the current trend of differentiate -punk movements, communicating topicality and a larger world view than just one game.