Vestiaire Collective is an app that lets its users sell second-hand designer and luxury fashion. This platform can be compared to second-hand platforms such as Vinted and Depop. However, Vestiaire Collective focuses only on designer clothes. The goal is to ‘transforming the fashion industry for a more sustainable future by promoting the circular fashion movement as an alternative to overproduction and overconsumption and the wasteful practices of the fashion industry’ (Vestiaire Collective, 2021). Vestiaire Collective uses a team of experts to make sure that all clothes are authentic when they are sold.
In the context of green media studies it can be said that Vestiaire Collective wants us to to think about second-hand clothing as luxury. The narrative that is used by Vestiaire Collective is that they are trying to sell second-hand clothing as a new luxury product. This can be compared to how vintage is seen as ‘cool’ nowadays. Vestiaire Collective (2021) uses the motto ‘Give your wardrobe a second life, it’s the new luxury’ on their website. It is interesting to look into how the app focuses on people who own designer clothes and how they want to make them aware of the environmental problems such as overproduction and overconsumption of the fashion industry.