Pokémon Go is an AR game for mobile devices, where players catch Pokémon by travelling through the real world. The developer Niantic organises an annual Sustainability Week to promote local non-profits and sustainability efforts.
H&M is a fast fashion brand that is doing a lot of marketing on framing themselves as a sustainable business. The way a fashion brand is framing their actions has a big influence on whether consumers will buy the clothes. H&M uses greenwashing to give off a perfect image of the company by marketing a
Shein launched a greenwashing campaign in August 2021, under the hashtag #SHEINCares. The hashtag stands short for ‘Sheincares for Animals’ and is part of Shein’s campaign to protect and save various species of animals. According to Shein’s website they ‘will be donating US$300,000 to meaningful welfare organizations. Searching for #SHEINcares to join us’ (Shein 2021).
Our planet is flooded with single use plastics such as plastic bottles. Did you know that globally, we produce about 1 million plastic bottles every minute? What does that number even look like? This Studio Birthplace production – made with CG partners Method and Madness – makes the invisible story visible, so we can better