Sociotechnical aspect: Mobilizing younger audiences

All the Good Girls Go to Hell

This song by Billie Eilish was published for her debut album When We All Fall Asleep - Where Do We Go?, and employs metaphor to convey "ideas, criticism, and feelings about global warming, particularly in the United States". The song is a call to action to fight the climate emergency; to tackle the rising oceans, melting icecaps, wildlife poisonings, and forest fires.

Pokémon Go: Sustainability Week

Pokémon Go is an AR game for mobile devices, where players catch Pokémon by travelling through the real world. The developer Niantic organises an annual Sustainability Week to promote local non-profits and sustainability efforts.

Pom Poko

Pom Poko (1994) is set in the Tama Hills on the outskirts of Tokyo, in the late 1960s, and it is focused on a tribe of shape-shifting raccoon dogs who are threatened by a massive suburban development project. Pom Poko highlights the fact that the natural world can be exploited with the aim to promote urban development at the expense of nature.

FernGully: The Last Rainforest

FernGully is the story of the magical fairy inhabitants of a rainforest, who attempt to protect the forest from logging and polution. It portrays the intersection of transnational activism, corporate environmentalism, and technologies that accelerated and globalized the production process.

Animal Crossing

Animal Crossing is a video game series where the player moves into a village populated by animals, where they are encouraged by the inhabitants and biodiversity to display pro-conservation behaviours and attitudes.