H&M is a fast fashion brand that is doing a lot of marketing on framing themselves as a sustainable business.
The way a fashion brand is framing their actions has a big influence on whether consumers will buy the clothes. H&M uses greenwashing to give off a perfect image of the company by marketing a lot with it. This is a relevant topic for green media because sustainability is an important aspect in the fashion industry, due to the big impact it has on the environment.