Viral Media – Green Media Mediography

Pokémon Go: Sustainability Week

Pokémon Go is an AR game for mobile devices, where players catch Pokémon by travelling through the real world. The developer Niantic organises an annual Sustainability Week to promote local non-profits and sustainability efforts.

The Blue Paradox

The Blue Paradox is an immersive pop-up experience that was open for 13 days in September 2021. The goal of this exhibition is to educate and help people take the first step to act upon the ocean plastic crisis.

#SHEINCares

Shein launched a greenwashing campaign in August 2021, under the hashtag #SHEINCares. The hashtag stands short for ‘Sheincares for Animals’ and is part of Shein’s campaign to protect and save various species of animals. According to Shein’s website they ‘will be donating US$300,000 to meaningful welfare organizations. Searching for #SHEINcares to join us’ (Shein 2021).

Eagle Creek Wildfire

The photography, which was popularized through a retweet by The Wire’s David Simon on Twitter, shows golfers playing while the Eagle Creek forest fires rage in the background. The photo is an iconic representation of the social foundation of the climate crisis, but the situation itself appears to be slightly taken out of context. The