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Medium: Social Media Content

H&M Conscious Campaign

H&M is a fast fashion brand that is doing a lot of marketing on framing themselves as a sustainable business. The way a fashion brand is framing their actions has a big influence on whether consumers will buy the clothes. H&M uses greenwashing to give off a perfect image of the company by marketing a
Social Media ContentWebsiteGreenwashingSustainable ProductionSocial Media

#SHEINCares

Shein launched a greenwashing campaign in August 2021, under the hashtag #SHEINCares. The hashtag stands short for ‘Sheincares for Animals’ and is part of Shein’s campaign to protect and save various species of animals. According to Shein’s website they ‘will be donating US$300,000 to meaningful welfare organizations. Searching for #SHEINcares to join us’ (Shein 2021).
AppSocial Media ContentWebsiteeco fashiongreen consumptionGreenwashingShifting responsibility to consumersEmpathizing with animalsSocial MediaViral Media

Created by the Green Media Studies initiative at Utrecht University.