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Motif: green consumption

Explained: The Future of Meat

Explained is a Netflix documentary series, tackeling different topics each week. This episode delves into meat production and explores sustainable alternatives.
Television Seriesgreen consumptionHuman-Animal Friendshipmeat industrySustainable Productionawarenessenvironmental awarenessPleasure/IndulgenceMiniseriesMobilizing younger audiencessustainable living

#SHEINCares

Shein launched a greenwashing campaign in August 2021, under the hashtag #SHEINCares. The hashtag stands short for ‘Sheincares for Animals’ and is part of Shein’s campaign to protect and save various species of animals. According to Shein’s website they ‘will be donating US$300,000 to meaningful welfare organizations. Searching for #SHEINcares to join us’ (Shein 2021).
AppSocial Media ContentWebsiteeco fashiongreen consumptionGreenwashingShifting responsibility to consumersEmpathizing with animalsSocial MediaViral Media

Created by the Green Media Studies initiative at Utrecht University.