H&M is a fast fashion brand that is doing a lot of marketing on framing themselves as a sustainable business. The way a fashion brand is framing their actions has a big influence on whether consumers will buy the clothes. H&M uses greenwashing to give off a perfect image of the company by marketing a
Vinted is a website and app where people can sell and buy second-hand clothes and other products, mostly fashion-related. It promotes eco-friendly shopping and the recycling of products. It provides users with an eco-identity and its affordances generally make it easier for consumers to make environmentally-friendly choices.
This interactive movie shows how a grandson interviews his grandson. The interview takes place in the 22th century, while they are discussing the 21th century. After a short introduction, the viewer is able to choose the next part of the storyline, which makes it an interactive movie. The interactive movie contributes to an eco lifestyle
The Federation Internationale de l’Automobile (FIA) has announced that Formula 1 is aiming to field a generation of a new power unit by 2025. Since growing concerns about the impact of human activity on the environment emerged from fans and critics, the FIA has launched an initiative to develop a 100% sustainable fuel. Their aim
Shein launched a greenwashing campaign in August 2021, under the hashtag #SHEINCares. The hashtag stands short for ‘Sheincares for Animals’ and is part of Shein’s campaign to protect and save various species of animals. According to Shein’s website they ‘will be donating US$300,000 to meaningful welfare organizations. Searching for #SHEINcares to join us’ (Shein 2021).