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Pokémon Go: Sustainability Week

Pokémon Go is an AR game for mobile devices, where players catch Pokémon by travelling through the real world. The developer Niantic organises an annual Sustainability Week to promote local non-profits and sustainability efforts.

Vestiaire Collective

Vestiaire Collective is an app that lets its users sell second-hand designer and luxury fashion. The app helps spread awareness on how designer clothes are a part of environmental problems such as overproduction and overconsumption of the fashion industry.

#SHEINCares

Shein launched a greenwashing campaign in August 2021, under the hashtag #SHEINCares. The hashtag stands short for ‘Sheincares for Animals’ and is part of Shein’s campaign to protect and save various species of animals. According to Shein’s website they ‘will be donating US$300,000 to meaningful welfare organizations. Searching for #SHEINcares to join us’ (Shein 2021).