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Green Mediography

Diving into an Acidifying Ocean

"Diving into an Acidifying Ocean" brings along the users on an interactive journey that will educate them more about the dangers of ocean acidification while going back in time or travelling into the future.
Environmental LiteracyEnvironmental ActivismRecyclingHopeConsciousness

H&M Conscious Campaign

H&M is a fast fashion brand that is doing a lot of marketing on framing themselves as a sustainable business. The way a fashion brand is framing their actions has...
Sustainable ProductionGreenwashing

Eco-persona: @Camila_Cabello on Instagram

Celebrity Camilla Cabello has been an advocate for climate action for long time now. She uses her Instagram page @Camilla_Cabello as a way to express her ideas, opinions and feelings...
Ecological IdentityGlobal WarmingNatureGardeningEcological LifestylesEnvironmental ActivismEmpathizing With AnimalsEmpathizing With PlantsHopeConsciousnessAngerEmpathyMore...

#SHEINCares

Shein launched a greenwashing campaign in August 2021, under the hashtag #SHEINCares. The hashtag stands short for ‘Sheincares for Animals’ and is part of Shein’s campaign to protect and save...
Shifting Responsibility to ConsumersGreenwashingEco FashionSustainable ConsumptionEmpathizing With AnimalsMore...

STRATEGIES is funded by the European Union under grant agreement No 101094373 and the UK Research and Innovation. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or UK Research and Innovation. Neither the European Union nor the granting authority can be held responsible for them..

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