Commercial Orientation in Grassroots Social Innovation: Insights From the Sharing Economy

Martin, C. J., Upham, P., & Budd, L. (2015). Commercial orientation in grassroots social innovation: Insights from the sharing economy. Ecological Economics, 118, 240-251. Collaborative Consumption / Sharing Economy (C2C recycling) ‘The groups themselves provide an online platform for people to freely and directly give unwanted (i.e., underutilised) items to others in their local area (rather than