Commercial Orientation in Grassroots Social Innovation: Insights From the Sharing Economy

Collaborative Consumption / Sharing Economy (C2C recycling) ‘The groups themselves provide an online platform for people to freely and directly give unwanted (i.e., underutilised) items to others in their local area (rather than sending them to their local authority waste system).’ ‘Advocates of this perspective argue that the sharing economy holds the potential to liberate