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Motif: Eco Fashion

Eco-fashion simply refers to manufacturing clothes while considering the environmental impact, as well as the health of consumers and the working conditions of labourers.
https://www.comfortworld.co.uk/sustainability/does-eco-friendly-clothing-exist.html

Eco-fashion simply refers to manufacturing clothes while considering the environmental impact, as well as the health of consumers and the working conditions of labourers.
https://www.comfortworld.co.uk/sustainability/does-eco-friendly-clothing-exist.html

Vinted

Vinted is a website and app where people can sell and buy second-hand clothes and other products, mostly fashion-related. It promotes eco-friendly shopping and the recycling of products. It provides users with an eco-identity and its affordances generally make it easier for consumers to make environmentally-friendly choices.
AppWebsiteEco FashionConsciousnessAccompanying Website

#SHEINCares

Shein launched a greenwashing campaign in August 2021, under the hashtag #SHEINCares. The hashtag stands short for ‘Sheincares for Animals’ and is part of Shein’s campaign to protect and save various species of animals. According to Shein’s website they ‘will be donating US$300,000 to meaningful welfare organizations. Searching for #SHEINcares to join us’ (Shein 2021).
AppSocial Media ContentWebsiteEco FashionGreenwashingShifting Responsibility to ConsumersSustainable ConsumptionEmpathizing With AnimalsSocial Media Integration

STRATEGIES is funded by the European Union under grant agreement No 101094373 and the UK Research and Innovation. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or UK Research and Innovation. Neither the European Union nor the granting authority can be held responsible for them..

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